and internet shopping.
‘Restriction of wholesale mart.
‘Pressure of external environment.
‘expanding into international markets with our know-how of distribution system services
‘launching the suiting service for new consumers
‘entering online market to escape from overpowering competition
‘contributing for the local society to detour an external environment
CAFÉ IN KOREA
Golden era of Cafe; ex) Cafe Bene
Symbol is changed
Friendly and comfortable place
Bright prospect
Backgroun
ONLY FOR Members!
We deliver best COMFORTs
Placed in Shin-chon
(Hottest place in Seoul)
2 story building , 70 customers
Open 24hours
10 employees can speak…
Snacks, Monthly Party
MARKETING ENVIRONMENT
Korean café market
change of p
Macro Environment
(Information & Analysis)
Demographic
Russia had a population of 142million in 2010. After the collapse of Soviet Union, population has been in a decreasing trend from 1993 to 2007. The population started to increase from 2009 and right now Russia has a population of 143million. Russian population is ranked 10th, and territory 1st in the world.
1) Analysis of Environment
☞ Economic Development
☞ Rising of the Korean Won
☞ Increase of Leisure time
☞ Desire of Self-Development
☞ Devalued Korean Won
☞ High Oil Price
☞ Influenza
☞ Economy Recovery
FSC(Full Service Carrier) : Korean Air, ASIANA Airplanes
Offering Full-Service
- Wide & Convenient Seats
- Various Entertainment System
- Separation of seat
1.POLITICS
Swiss Federation
Switzerland became a federation in 1848.
It is divided into 26 cantons.
The cantons are divided into Communes.
Both have their own administrative authorities.
CH: Confederation Helvetica
Executive Branch: Federal Council
Switzerland's government, has seven members.
Each year, a different member becomes Federal President.
environment affected demand for telephone services? Do you think there is a market for satellite telephone service?
environment affected demand>
1) 미시적 환경
①공급업자
-수요 파악
Iridium의 경우 1998년 11월에 서비스를 시행했을 때 물량부족을 빚은 바 있다. 이로써
고객의 불만은 증가했을 가능성이 있으
신세계의 길
하나, 우리는 사원의 보람을 중시한다.
상호 신뢰와 존중을 바탕으로 성장과 안정에 대한 사원의 기대가 실현되는 기업문화를 조성한다.
둘, 우리는 고객의 행복을 추구한다.
고객 만족에 우리의 미래가 있다는 신념으로 고객이 원하는 참된 가치를 제공하여 풍요로운 생활문화를 창
0. Summary
Glaceau Vitamin Water owned by Coca Cola is currently focusing on 10-20s female customers for launching their innovative advertisement. With the fresh image of “water with vitamin,” it became a symbol of modern and healthy oriented life. They had efficiently used story telling marketing method, use publicity and did personal selling in streets at Kangnam station and Garosu-Gill wh
I. Executive Summary
Coffee industry in Korea has shown two phenomena since 2005. Both the number of café and the number of foreigners have been increased rapidly. First, what the number of café has increased was caused by change in perception of café. Perception of café which was a symbol of luxury life in the present time has changed to common life style. The Korean